
We empower businesses and people, generating exceptional returns through a conscious, long-term culture
About Us
A Century of Purposeful Value Creation
We are a family office that combines entrepreneurial spirit, analytical depth, and long-term commitment. We believe that investing in excellent businesses and people is the best way to generate sustainable value.
Our journey began in 1917 with the founding of the first Luxor hotel in Rio de Janeiro. Accompanying Brazil's development throughout the 20th century, we grew and diversified our activities. By the late 1990s, we were not only one of the country's largest hotel chains, but also pioneers in agribusiness in the Brazilian cerrado.
The sale of the Luxor Hotels chain in 2007 marked an inflection point, driving the structuring of our family office and the internationalization of our portfolio. Since then, we have built an organization with a global vision and ambidextrous capability: we generate value through investments and business development, as well as through our philanthropy arm, Farol.
Values
Key Principles
The DNA of Luxor
Evolve and Empower the Best in Life
Evolve and Empower the Best in Life
We pursue continuous growth, believing that empowering each person inspires lasting achievements.
Time is the Greatest Ally
Time is the Greatest Ally
We play the long game. Rushing is the enemy of greatness. With patience, consistency, and calm, we build lasting value. Greatness takes time.
Stronger together
Stronger together
We believe in the power of collaboration, mutual support, and working as a united team.
Do More with Less
Do More with Less
We value efficiency, creativity, and the mindful use of resources to deliver meaningful results with intelligence and agility.
Act Like an Owner
Act Like an Owner
We take full responsibility for our projects, decisions, and outcomes, with the mindset of those who build for the long term.
We Are Ambidextrous
We Are Ambidextrous
We balance operational excellence with a constant drive to explore new ideas and paths, combining reliability with innovation.
Communicate with clarity and respect
Communicate with clarity and respect
We speak with honesty and transparency, guided by respect and positive intent — because trust builds lasting relationships.
Having Fun is essential
Having Fun is essential
We believe enjoying the journey makes it lighter, strengthens the team, and sustains long-term achievements.
Team
Our Team
We strongly believe in a professional environment that combines high performance with collaboration
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